Having a social media strategy is a great way to grow your following and build online engagement. But whatever your social network of choice, there is only one thing that you can be absolutely certain of:
At some point, something will change.
The minute things change, your brilliant strategy could be rendered useless. It’s important to be flexible and stay up-to-date on most current social media trends.
Social Media Trends to Watch Out for
As 2018 comes to a close, business owners are already looking ahead to the new year to see what’s coming. Here are four social media trends to look out for in 2019:
1. LinkedIn Dynamic Ads
LinkedIn now has 575 million users and is one of the best ways to reach B2B decision makers. What’s more is that now they’re rolling out a new, personalized ad format called Dynamic Ads.
Dynamic Ads come in three different formats: Spotlight ads, Follower ads, and Content ads. You’ll write the copy and then LinkedIn will personalize your campaign to each person you’re targeting.
LinkedIn promises that these ads perform in a way that standard ads don’t, and early data indicates this may be true. So far, dynamic ads have twice the click-through rate of traditional ads.
If you aren’t doing much on Linked In, you should be. They are one to watch for 2019.
Instagram is currently one of the most powerful marketing channels available. The number of subscribers using Instagram Stories has grown by an incredible 400% over the past two years.
One of the most unique things about Instagram is that businesses can use it for a variety of different purposes. It’s great for content marketing, customer service, and even just communicating with customers. It has continued to grow since it was launched eight years ago.
Last June, IGTV was launched as a video platform exclusively for mobile users. It’s designed for vertical video playback so it’s perfect for businesses that want to target mobile users. Chipotle has already jumped on board and started creating and distributing videos on IGTV.
3. The Social CEO
One of the most interesting changes that have taken place over the years is the transforming role of the CEO. Now it’s an expectation that the CEO and other company leaders are connecting with their community on social media.
A social CEO helps build the company’s reputation and even makes it more appealing to prospective employees. This is still an emerging trend, but you can expect to see more company leaders becoming active on social media in the coming year.
The best way to do this is by sharing blog posts on Medium, posting to LinkedIn, or tweeting from a personal account.
4. User-generated Content
85% of consumers trust online reviews as much as personal recommendations. User-generated content is becoming a growing social media trend.
User-generated content involves looking for the best content from your followers and sharing it with your audience. Why spend hours creating social media content that could flop when you can rely on user-generated content from your audience?
User-generated content is one of the best ways to create real engagement online. It’s a form of social proof and will give you brand legitimacy. It shows your customers that you run a great business rather than just telling them that you do.
If you want a great example of user-generated content in action, take a look at LaCroix’s Instagram account. They constantly share relatable photos of real people drinking LaCroix. This strategy has paid off; their profits grew from $49.3 million in 2015 to $107 million in 2017.
It’s impossible to entirely anticipate how social media marketing will change over the upcoming year. Since social media channels themselves are always changing, you have to keep it in the back of your mind that anything can happen.
Nonetheless, it’s still a good idea to look at the upcoming trends and see what areas you can improve in. Hopefully, this article has given you a good jumping off point to get started so you can close out 2018 strong and prepare for a successful 2019.